There’s an interesting company out there building upon its widget technology to allow publishers to create ad supported mobile versions of their Web sites.
From their own site:
ClickTurn enables people to create and sell high-impact ad units that marry brand content with content generated by both the publisher and their community.
We provide an end-to-end solution that empowers ad sales teams to delight customers, quickly deliver campaigns, and reinforce the value of the publisher’s inventory, audience, and content.
It’s worth taking a look at ClickTurn to read a bit more about what their doing here.