NFL Draft Commercial 2013 Love Is Coming Your Way

There’s a commercial out for the 2013 NFL Draft playing on NFL Network and possibly ESPN which features a song with the words, “love is coming your way”. It’s great, but it was a bear to search for on the internet. As usual the garbage Q&A sites like wiki.answers.com and ask.com have taken the top results. The answers are incorrect for both cases.

The song playing in the NFL Draft commercial with the words, “love is coming your way” is called, “Dry Up Those Tears” by folk singer Bob Desper and recorded in 1974. There are two great articles about it from presumably his home town newspaper:

• Albany folk singer Bob Desper’s ‘Dry Up Those Tears’ soundtracks NFL Draft promo
• Albany’s Bob Desper, 60, rediscovered by a new generation with re-release of decades-old album

Here’s the 2013 NFL Draft commercial featuring the song “Dry Up Those Tears”:

NFL Network 2013 Draft Commercial feat. Bob Desper “Dry Up Those Tears” from bob_desper on Vimeo.

Here’s the YouTube video of the full song, “Dry Up Those Tears”:

Screencasts from the HTML5 Developer Conference San Francisco 2013

Screencasts from the HTML5 Developer Conference held on April 1-3 at the Palace Hotel in San Francisco will be posted here:

http://www.html5devconf.com/videos.html

They aren’t yet currently up at the location above, but have been trickling in. Below is the available screencasts from the 2013 HTML5 Developer Conference:

Steve Souders’ “Web Performance: How Fast Are We Going Now?”

Ariya Hidayat’s “WebKit Rendering Overview for HTML5 Developers”

Chris Wilson’s “Making the Web Rock: The Web Audio API”

Christian Heilmann’s keynote from 2 April

Dno’t need no sitiknng sepll ccehk.

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Awesomeness, true story!

A photo from Mendocino

An email to a client in response to an SEO pitch from Web.Com

I think it’s a little disingenuous of Web.com to explain search engine optimization in such simple terms. Basically, the secret to search engine optimization is building good targeted content and receiving a large number of quality inbound links specifying you as an authority in your keyword space. The chances of coming up for such general terms as fashion and paris with a newly founded blog and content in page range under 100 is not good.

This is akin to starting a blog on “red velvet cake ice cream” and hoping to come up in the first few pages for the term “ice cream” or “desert”. Those results would be dominated by such companies as Ben & Jerry’s and Dreyers, who have a lot of content, have a ton inbound links (people linking to them), and probably spend thousands of dollars per month on search engine optimization services.

Parlaying the example above, you would be better served by trying to optimize for the term “red velvet cake ice cream” in which, if you went about it correctly, titled your page and website as such, peppered that term throughout your blog posts, and had other websites linking to you using that term as the anchor text, then you have a much better chance of ranking. It’s not as sexy as “ice cream”, but at your current scale, it is a reachable goal, and your visitors will be much better qualified (meaning, they will get what they’re looking for).

So, the case above pertains to you in that you may want to optimize for the term “paris fashion blog” or “paris runway fashion blog” or some related term. This would be effective, while trying to optimize for “paris” or “fashion” at your current scale, would not be.

Think about a term that best fits what your website is about, matches what and how you think people are searching for it and then send that along to me. We can work to optimize for that term.

Search engine optimization is a pretty involved and complex practice that surprisingly works on pretty basic rules. I think in your case, the primer I’ve given you above can help you much more than the Web.com SEO Analysis results.