Just ran into an inexplicably bad user interaction design today. Quora must really hate me. I’ve heard this called a “squeeze” page in marketing circles, but when I’m an active user, I don’t need the squeeze.
Basically, I have an active account there. Haven’t been in a while so I’m probably logged out. I received one of their Quora Digest emails this morning:
So I end up seeing something I want to read and decide to click through only to be taken to their “welcome” screen.
I’m an active user and my original intent was to read an article. Obviously I don’t want to follow anyone so I go to look for a Login button. Do you see any?
You can see it in action here http://www.quora.com/home/welcome.
Quora really hates its active users. A squeeze page with no login option for active users clicking through a link in their weekly digest emails?