This is an old post from the SEOmozBlog called My Personal Opinion – 90% of the Rankings Equation Lies in These 4 Factors that’s still well worth the read.
I think that sometimes, we in the field of search marketing try to make the concept of ranking more difficult than it really is. True – there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank well for a particular keyword in standard organic results at the engines, you’re really only talking about a few big key components.
The author contends that in his opinion the following four factors make up 90% of the ranking equation. I happen to agree and work with that as the framework everyday I’m involved in Search Engine Optimization work. The four primary factors responsible for SEO rankings:
- Keyword Usage & Content Relevance
- Raw Link Juice
- Anchor Text Weight
- Domain Authority
As with all good blogs, the comments section is well worth taking a look at.