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Gawker Uses Google Ads to Run Small Scale Ad Campaign

By Ed Reckers on April 12, 2010

A video explaining how this magazine put an ad up on early morning television (off-peak-hours) on certain cable news channels using Google TV/Video ads. It’s a pretty cool video to watch:

http://gawker.com/5498938/buying-an-ad-on-fox-news-is-easier-than-you-think

Buying an Ad on Fox News is Easier Than You Think

And cheaper, too. Say you have some life-altering product that needs advertising to get off the ground, using Google TV Ads, you can buy TV ad space whenever/wherever you want. Slate tested it out, and the results were surprising.

In the end, they did mention that they ended up paying $1700.00 on the experiment, but that did include a couple million 4:00am Fox News viewers. That should be good for something.

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Posted in | 2 Responses

2 responses to “Gawker Uses Google Ads to Run Small Scale Ad Campaign”

  1. ereckers
    ereckers
    April 15, 2010 at 9:52 pm |

    I’m just posting a comment here as an admin. It’s a cool post, but I need to see the comment for some format tweaking.

  2. Tweets that mention Gawker Uses Google Ads to Run Small Scale Ad Campaign | Kliky.Com : Web Development and Search Engine Marketing -- Topsy.com
    Tweets that mention Gawker Uses Google Ads to Run Small Scale Ad Campaign | Kliky.Com : Web Development and Search Engine Marketing -- Topsy.com
    April 16, 2010 at 10:29 pm |

    [...] This post was mentioned on Twitter by Ed Reckers. Ed Reckers said: Gawker Uses Google Ads to Run Small Scale Ad Campaign | Kliky.Com: http://bit.ly/a7BEdE via @addthis [...]

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